Get To Know The 8 Reasons Why You Should Use WordPress For Developing Your Website
Having an online presence for your business is essential to operating in any field today. However, not everyone has the resources and experience to put a website online. This is why you should consider using WordPress for small business sites. You have probably already heard of WordPress.
It is the most popular platform for website publishing, as well as the easiest to use. Since it’s free and effective, it’s a great option for businesses with limited budgets.
However, the fact that it costs nothing does not detract from its quality. WordPress is open-source, which means that it is maintained by a wide range of developers from around the world who are focused on updating its security and adding useful new features.
Are you ready? So, read on!
- A) What is WordPress and why is it important for small businesses?
WordPress is the most popular content management system (CMS) out there. It powers 38% of all Internet websites among businesses large and small.
With it, you can create, manage and scale any type of website, personal blog, online store and others for your small business.
It is also free and open source, which means that anyone can use it and it receives constant updates from various developers around the world.
Choosing WordPress for small business sites is a natural process as it provides great value without the need to invest heavily in a paid solution. Because it’s intuitive and easy to use, it also doesn’t require any training time commitment to use it.
By installing and running WordPress, your small business can achieve a quality online presence to compete with larger companies.
- B) What are the advantages of using WordPress for small company websites?
Using WordPress for small business sites is a great way to add value to your online presence without spending a lot of time and resources on it.
Even if you don’t have the same budget as the big companies, that doesn’t mean you can’t enjoy the benefits of quality WordPress websites to generate business for you.
Below is a list of the most important benefits of using WordPress for small business sites. Check it out!
- Quick and easy setup
With just a quick download and upload to your hosting service, you can quickly and easily install WordPress. You will soon be inside your CMS interface with many features to use and explore.
Additionally, many hosting services offer automated WordPress installations. This means you can make this process even faster with just one click to start using your new CMS.
- User friendly interface
WordPress is very popular in part due to its user-friendly interface. Its menus and settings are easy to find and understand which is much needed for small businesses that don’t have the time or resources to learn complex systems.
By navigating within the left sidebar, you can easily find what you’re looking for. As you browse through their settings, they usually have a short description that tells you what they do. In addition, WordPress has a visual editor, which shows you the results of your changes in real time.
- Google Analytics Integration
Google Analytics helps you track various data related to your website and generate more results for your small business.
However, depending on the CMS you use, the integration process can now be easy. Fortunately, WordPress works great with Google Analytics tracking.
This means that you can use WordPress for small business websites and enjoy all the features of Google Analytics to learn more about your users and results. No technical knowledge is required to install and use it.
- Wide variety of themes
You can use a wide variety of visual themes to completely change the look and feel of your WordPress site.
These add a new design to your pages, which you can further customize with widgets and scripts.
WordPress also supports custom WordPress themes that you can create with the help of a web designer.
This is the best option to help your small business website stand out and brand your design features.
- Access to third-party plugins
Although WordPress already comes with many features by default, however you can extend it by installing third-party plugins from its extensive library.
They can completely change the way you interact with the CMS and help make your small business website exactly what it needs to be.
Currently, there are more than 50 thousand WordPress plugins in the official library. With them, you can get additional features of security, SEO, design, special pages, scripting and many others.
Another advantage of using WordPress for small business websites is that it is very SEO friendly by default.
It has numerous features and settings that work well to make your content visible to Google web crawlers. Among them are attractive permalinks, easy handling of metadata, image optimization, mobile compatibility, and others.
Plus, you can work with some WordPress plugins to have even more SEO-focused features. Yoast is a great example, helping you further optimize your content with a dynamic checklist that gives you suggestions based on context.
- Security and reliability
WordPress receives constant updates to always stay secure. Since it’s open source, that means a large group of developers are working around the world to address potential security threats and add new features to protect your data and user experience.
As usual, you can install third-party WordPress security plugins that further extend these features.
These include cloud-based backups, firewalls, real-time virus and malware scanners, anti-spam for comments, and more.
- Advanced eCommerce Features
In case you think that WordPress is only good for personal and small business corporate sites, you should know that it works as an e-commerce engine as well.
Thanks to plugins like WooCommerce and BigCommerce, you can easily and quickly turn your WordPress site into an online store.
That way, you can combine the ease of use of WordPress with eCommerce functionality, thereby achieving your goals without having to completely change your CMS and workflow. That saves time and resources.
Small Biz Web Design Studio will work hand-in-hand with you to create the website of your dreams, all within your budget. Los Angeles website designers for small business help clients develop successful brand strategies and unparalleled digital marketing solutions.