Nowadays, the use of SMD LED screens has become prevalent, especially in developed cities, outdoor advertising has taken absolute dominance, and the image on the huge screens makes a great impression on us. We all know that the cost of the SMD LED screen is very high, but then why do we still use them in outdoor advertising? The main reason is that the user gets more profit.
Outdoor SMD LED display screen has a high development trend due to the high definition of digital indicators, which have become a new force in the media. By the end of 2013, a survey was conducted in 16 major cities to understand the impact and evaluation of LED screens on the audience, and experts were involved in studying the unique value of SMD screens. According to the results of this survey, the following conclusions can be made:
We are creating unique value.
Outdoor SMD screen advertising is usually located in the central areas of the city, shopping malls, CBD, transportation corridors, and other places where there is an intense flow of people. With the urbanization of cities and the popularity of family cars, these places in the city have become the main places for business and leisure of the population, including restaurants and stores, where SMD screens have great functional significance in marketing and media quality.
High speed of information delivery, and effective audience coverage.
Large size SMD LED screen is a beautiful and strong visual effect, a wide range of viewing angles, rich colors, and other characteristics, good sight lines, and ultra-clear images, combined with unique advantages in space, attract and please the eye of the urban population.
The study showed that the average weekly outdoor LED screen has a media delivery rate of 61.8%, the weekly number of advertising displays reaches 3.8 times, the average monthly delivery rate is 79.3%, 30% of the audience shows an active interest in the media on SMD LED screens, the audience views information for 15.1 seconds on average at a time. LED screens have stable quality, and repeatedly affect the audience, which contributes to the effective transmission and understanding of the media.
Audience recognition, transforming advertising effectiveness
The study found that outdoor LED screens can effectively enhance the audience’s brand perception and attitude, respondents were more likely to think that the brands advertising on LED screens are leading brands in various industry sectors.
At the same time, SMD screen advertising helps to enhance brand and product impressions, 76.1% of the audience confirmed that outdoor advertising certainly has a greater impact on brand and product promotion. The intensity of advertising products and a good image play a decisive role in the consumer’s purchase of the product. After contact with LED screen advertising, the audience has intentions, of which almost 20% will take the initiative to search for the necessary information on the Internet, 6.7% will go directly to the store, 24.7% will try to buy the product, and 37.3% will tell others or actively discuss information about the product, forming a secondary promotion.
High-end audience, significant marketing value
The study showed that outdoor advertising on SMD LED screens in most cases attracts the interest of young, highly educated, and high-income people, 80.2% are in regular contact with the audience aged 21-45, the share with higher education is 65.9%, the share of top managers is 34.8%, who have a stable and high income, and high consumer demand.
In recent years, outdoor advertising operators have continued to emerge, but we also see that the quality level of LED screens is different, to maintain the daily operations of the media, regardless of the quality and content of advertising, they continue to use poor quality, which hurts the media image; therefore, to further differentiate and healthy development of the media industry, create a good media image, and focus on long-term sustainable development and innovation, through in-depth analysis, experts confirmed that: innovation and promotion of media quality is very important, and some outdoor media have begun to adopt interactive technology and two-dimensional scanning code to attract consumers to participate in the brand communication process, enhancing the integration of media advertising value.
Outdoor advertising on SMD screens has obvious advantages, not only shows a good image but also saves energy, although there is criticism about light pollution, with the right approach, light pollution will be greatly reduced. Most of the well-known SMD LED screen manufacturers are actively expanding, especially outdoor LED screens are now vigorously pursuing a small pixel pitch, so the development of this area is very important for both outdoor and indoor LED screens.
