Content writers are a large and integral part of the digital marketing industry. They are needed across most digital platforms, from blogs and websites to email newsletters, business cards, and more.
What are the costs of content writing?
A number of costs are involved in content writing. The most obvious is the time taken to produce a piece. Other costs associated with content writing include editing and publishing expenses.
Another cost associated with content writing is the risk of losing revenue if a piece fails to get published. Further, if a piece is not well-received by readers, the author’s reputation can get smeared as well as lower traffic and business opportunities.
Apart from such direct costs, quality content production has intangible benefits. By providing valuable information, writers can help readers achieve success in their undertakings. The creation of engaging pieces helps writers to attract new followers and subscribers, and eventually, long-term customers.
Benefits of working with a content writing company
In terms of content writing, working with a content marketing agency has a number of benefits. Some top content writing companies have a large team of writers who can help you with your project from start to finish. Others offer a more direct approach wherein you are assigned specific tasks to complete. Whichever option best suits you, make sure to research the company before signing up. You will know what to expect and whether their content writing services are worth the investment.
The benefits include:
- Access to a team of professionals who can help develop and publish content quickly and smoothly.
- Strong focus on creating quality content to attract and keep readers interested.
- Ability to directly submit your work to major publishers and websites, thus bypassing the need for independent submissions.
- Regular feedback on your progress to help you stay on track throughout your project.
Pros and cons of choosing the right content marketing company
There are pros and cons to working with a content agency as opposed to writing content by yourself.
Pros
1. A company helps provide a consistent and structured environment to writers. This means you will get clear deadlines and guidelines to assist you to produce high-quality content.
2. A company may be able to offer more resources than you could ever hope to find on your own, such as access to databases or an extensive team of experts.
3. Companies often have a larger budget for marketing content, thereby raising the chances of your work receiving more attention.
Cons
1. A company may not allow you to voice any dissenting or negative opinions about the products or services it provides. This can lead to complacency and bad writing.
2. If the company goes through difficult times or undergoes changes in management, the quality of your work can get negatively impacted.
Best content marketing companies
A few companies come to mind when deciding upon the best content writing providers. Some of them are big-name publications such as Justwords, Forbes, or The Huffington Post. Smaller but quite well-known firms include Copyblogger and Moz. Essentially, it depends on the needs of the client; hence, it is important to get a feel of what they are looking for before committing to a specific company.
Upon identifying the company you want to work with, a part of your research is to figure out their rates. Be clear about the services you can expect from them. Will they just write content, or will they help with strategy and direction too? Once you have figured out all this, you can start setting expectations with your potential content writer.
Importantly, it is always a good idea to check out their work before hiring them. Be specific on the volume of written content you need and determine whether the writer can deliver.
How to approach the best content writing companies
There are a lot of content writing companies that offer great services. Here are some tips on how to approach the best content writing companies:
1. Do your research
Before contacting a content writing company, search for online reviews from people who have used their services. This will help you locate the company that best suits your needs.
2. Be transparent about your budget and timeline
When talking to a potential content writing company, be transparent about your budget and timeline. Tell them your exact budget and specify the timeline for completed project delivery.
3. Get quotes from multiple companies
Once you have narrowed down your list of potentials, get quotes from each company. This will ensure you get the best deal in terms of pricing and work quality.
Conclusion
You will find several content writing companies that offer varying levels of quality and pricing. It can be challenging to decide which company suits you best, especially if you are not sure that the budget you have earmarked will fetch you the quality you are looking for. We recommend trying out different companies to gauge who offers the type of quality and service you are looking for.
