Social networks and digital marketing have revolutionized the way food and restaurant businesses are advertised and known. This trend is here to remain. All gastronomic enterprises must now be visible on the internet.
You still have time to take part in this digital transformation. It indeed requires a lot more work.
However, a clearly defined marketing strategy can help you position your restaurant and make it appear at the top in social networks, such as Facebook, Instagram, and Google searches. We share with you 7 tips to help your restaurant succeed in the digital age:
Create an optimized website
Can local customers locate your restaurant online? Make sure your website is optimized and does exactly what you need it to. It is important to launch your website before your competitors do.
Website optimization is not easy due to the amount of recent search engine algorithm updates. Therefore, to optimize your website according to new standards you will need Restaurants SEO Services.
You can create a food blog and daily dishes. Also, you can direct your visitors to your social network profiles and online review websites. This is another community that will give you focus and demonstrate the attention you provide.
Create your social network profile
You will see an increase in your customer base and your restaurant will be able to create a viral impression. Social Networks can also be used to make Promotions and discounts. You must create a Social Media Plan, and maintain an active presence if you choose this route.
A restaurant should a priori focus on Facebook and Twitter. Instagram is also a good option. We must first analyze where our clients are located and who our audience is before we decide to create a profile for each one. Give the project enough time.
You can create custom hashtags on Twitter. Open a channel and offer a step-by-step guide on how a particular dish is prepared or give tips to housewives about how to make a Gourmet dressing at home. These videos create a viral effect on your social networks. then increases exposure and makes your restaurant more known.
Branding
Branding is the process by which defines and builds a brand. This is done through the management of all the graphic, communication, and positioning processes.
The key will be the management of the entire brand, both tangible and intangible. Included in this are the corporate colors, corporate image, and style standards that you use to communicate with your customers.
You should expose your brand to the public and establish the tone of the market you are in, for example in restaurants.
Develop a carefully thought-out branding strategy that reflects values already ingrained in consumers, and also relates to your industry: organic food, healthy eating habits, etc.
Create a program to reward customers
In exchange for a promotional offer, collect the email addresses of all customers who visit you. Send out newsletters highlighting special offers to participants who have signed up for the program. Promoting your loyalty program online and offline (e.g. points club, tasting club, VIP customers, etc.
Organise parties and events.
It is important to portray the image of your restaurant as an asocial and modern location. To do this, you can organize parties and events and make offers. It would be ideal to post photos from each event on the social networks listed below so that those who attended can spread the images viral and thus promote your brand.
You can define hashtags for each event so that your restaurant will always be identified. Create custom hashtags.
Offers exclusive to our best clients
Restaurants that offer incredible deals through collective buying platforms, do not do the same for their regular customers, nor do they have a system in place to retain all of the customers they receive.
These customers come from these collective buying channels. You need to maintain a customer who is a regular. It will help you become more known due to their recommendations and offer them specials that encourage and keep their interest in your restaurant.
You intend to run contests and giveaways
Giveaways and contests are great ways to promote the Restaurant. You can do this by using the social network Instagram. This is a great way to create photo contests for your best dishes. You could also use it as a raffle to give away a free meal or dinner.
Only your clients should participate in the contest, so they feel privileged. You will need a database with email addresses or phone numbers, or a tool that allows you to group clients to be able to send them messages later. Your networks can help you reach a wider audience and gain more clients.
A business must plan and strategize well to reach its goals. You must analyze your market and your competitors’ actions, as well as define your goals if you are to create a successful plan. If you plan, you will get your restaurant to be at the top.
