Maximizing Brand Visibility through Local SEO Services in Mumbai

The greatest asset for any business operating in Mumbai is its brand. It is a brand that is easily recognizable in the physical and online world. In a city bustling with people and businesses, capturing the attention of your audience with a brand, and staying visible requires time and effort. 

Brand visibility is the level of recognition a brand enjoys. In simpler words, it is the frequency at which a consumer sees the brand on marketing channels such as search engines, social media, and Google Ads. Digital marketing and SEO services in Mumbai know that ranking high on search with local SEO is an effective strategy to get noticed and attract customers. 

Local SEO is the process of optimizing a website, landing page or blog post to get a high ranking on specified keywords on the search engine result page (SERP). Businesses in Mumbai will use keywords targeting the brand’s products, services, industry, and location. 

How can you maximize brand visibility through local SEO in Mumbai?

Local SEO has the potential to help a brand stay ahead of the competition and improve their online presence. Here are the things you can do to improve brand visibility with local SEO:

Leverage Google Business Profile

It is a free business listing from Google. Brands can provide information like the location of their store, products and services offered, and photographs. Google calls optimizing the Google Business Profile ‘as the most important local search ranking factor’. 

Ensure the business listing on Google Business Profile has: 

• Details of business hours and working days. For example, a financial services provider can specify they are open on Saturdays between 10.00 a.m. to 12.00 noon.
• Attributes of the business. For example, a restaurant can specify the number of people they can seat, if they have outdoor seating, etc. 
• Photos and videos. For example, a hospital can add images of new machinery or video testimonials from patients.

Use local listings to show search engines you are a legitimate brand

 Apart from the Google Business Profile, make sure you are listed in the local online directories. Some famous online local directories for Mumbai are Just Dial and Sulekha. Ask your local SEO services provider to identify the directories for you. You can higher visibility for your brand if the company is listed in more directories. 

Ensure the following when adding your brand to a business listing: 

• As many listings as possible for NAP – It stands for name, address, and phone number. The higher the number of NAP citations means a higher brand visibility. 
• Provide consistent information- It is imperative to use the same name, address, and phone numbers across all local listing. Google will use the many listings to confirm the accuracy of the information provided. 
• Leverage the big names – While local directories are good, don’t forget the big names like Facebook, Instagram, Twitter, Apple Maps, and Bing Places. All these will add value to your online presence. 

Optimise content and site for local keywords!

Keywords and content are the backbones of an SEO campaign. The seo agency in Pune you hire will identify keywords for local searches and create content to meet the search intent. Many tools such as SEMRush and Google Keyword Planner can give you the relevant keywords. 

When identifying and using the keywords, keep the following in mind

• All keywords should be relevant to your business – These should cover your products, services, location, and industry.
• See the search volume of the keywords –  While using high-search volume keywords is recommended, don’t ignore the ones with low-search.
• Include these in the content – The content on your website, blogs, meta titles, meta tags, banner copies, and Alt tags should have the keyword. It will increase your chances to rank higher on local search results. 

Follow these tips and use local SEO to get a high rank on local search results and increase your brand visibility. A high rank on local search results has the potential to help brands connect with Mumbaikers who are searching for products and services related to a business. High brand visibility can lead to improved brand recognition, increased customer engagement, and greater brand loyalty. 

Author Bio: – Rudra Kumar is an Assistant General Manager of search operations at Techmagnate with more than 10+ years of experience in search engine optimisation. He has helped many businesses in growing revenue via search engines of his strengths.