Business owners must realize that establishing solid brand recognition and online reputation is an essential great deal in attracting and keeping customers.
The best way to do it is to use the same name across all platforms, such as your social media site and network.
Utilizing the identical social media handles to your domain name helps your customers find your profile. Furthermore, it increases your credibility and gives your customers the impression that you’re a name they can be confident in.
If you have a distinct social media name for each platform, such as TheLimeProject, LimeProject, and ProjectLime users may be confused, especially if they’re the same name.
We’ll discuss the rationale behind why you should find a domain that matches your company’s name and username on social media for your company.
Why You Should Use the Same Social Media Handles as Your Domain Name?
Enhance Brand Recall Value
Brand recall is the capacity for your brand to stay prominent every when a consumer searches for a business within your field.
With the increasing significance of social media in marketing, these accounts are powerful branding assets. Maintaining consistency with your domain’s name will help to establish a strong brand image.
This makes it easy for your customers to recognize your brand in conversations with friends or browsing on the internet.
It’s also not advised to use your name to promote your business on Twitter, Facebook, and Instagram. To get the most effective results.
Your content should remain as similar as it is possible. The aim of this is to make it easy for potential customers to locate your business online or via social media.
Also, you can’t use Instagram with one handle, and tweeting from another is a bad idea. It is best to use the company name and @workplacename to handle both.
Save Customers the Confusion
This is particularly relevant to business accounts. In the event of confusion, your customers will end up turning them away.
Multi-handles for one company could make customers feel confused and angry because they have to enter various usernames each time they have to search for your company.
Additionally, having an identical name can make it easier for clients to remember it and find the website or social media account easily.
Make sure your brand’s name is consistent across all channels to avoid the hassle of messy advertisements and a loss of revenue.
You can easily check social media name availability using our nickname checker without any hassle.
Protect Your Brand Image
Having the same username and handle across all marketing channels will help you safeguard your business from fraudsters who attempt to impersonate you.
Scammers cannot make use of your username since it’s already stolen, so you’re not just safe from fraud online Your followers will also be more trusting of you.
However, if you have multiple usernames on different marketing channels, people are likely to think your company isn’t legitimate.
Help People Share Your Content Easily
If you’re consistent with your social media handles as well as your domain name, it is easy to motivate your viewers to interact and share your content.
For example, you could easily write “Find me on Instagram, Facebook, Twitter, and Pinterest at @brandname” instead of listing four different accounts.
While it might not be possible to find the username you desire. However, it is best to locate the name that is closest as often as you can. You should also keep track of the handles you’d like to use in case they are available.
Look Professional Online
Consistent use of your domain and social media name reflects professionalism.
Here are some tips to ensure that you use the same handles on social media as your domain name
Note down the domain names you’re considering that are still open to register. If the domain is already gone.
There are a variety of alternatives to domains that you can choose from including .ie up to .org and domain extensions that are specific to niches such as .store, .tech, etc.
Search each one to determine if there is someone who is already using the account on social platforms.
Therefore, if your company’s name is ‘Metals Only for You’ and @metalsonlyforyou is present on the most popular social networks like Facebook, Twitter, Instagram, YouTube, Linkedin, Snapchat and Pinterest It is best to get it before anyone else can do so.
Brand Consistency is the Key
Making sure that your social media handles are in sync and match your domain’s name offers many advantages for companies.
In addition to helping customers locate your company online and establish professionalism, it can make printed materials simpler and more memorable.
But, locating the appropriate handle for each platform can occasionally be difficult. If you can locate these handles, you should take them shortly, even if you’re working on getting your company online.
